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Industry Insider


    DG.com: ...would you like to give any advice to anyone who wants to enter the music industry?
     
    Kiki: My advise to aspiring new artists is most of all keep your head up and know that the enemy is going to be out to attack you.

    What do Vickie Winans, Fred Hammond, and CeCe Winans have in common? Yes, they're all from Detroit, but also they each have a slammin' website. They're delivering their message in music 24 hours a day, 365 days a year to a target market of over 200 million Internet users.

    A gospel artist's Media Kit can be another valuable tool in an overall marketing strategy. A media kit is a collection of marketing materials that provide representatives of the media with information about yourself or your group. The idea is to generate interest in yourself and hopefully get some free publicity via a feature article, story, or news report. It can also be useful to fans who are interested in every aspect of their favorite gospel artist.

    The gospel entertainment industry is alive and flourishing in the Detroit metro area.