Elaine Benford Gwynn
Fred Hammond & Radical For Christ Choir
Evangelist Esther Smith
The Whitfield Company
The Whitfield Music Group
A gospel artist's Media Kit can be another valuable tool in an overall marketing strategy. A media kit is a collection of marketing materials that provide representatives of the media with information about yourself or your group. The idea is to generate interest in yourself(s) and hopefully get some free publicity via a feature article, story, or news report. It can also be useful to fans who are interested in every aspect of their favorite gospel artist.
A digital media kit is a kit that can be accessed via a computer or other piece of hardware such as a DVD player. It can also be sent electronically be e-mail or delivered on a CD-Rom or DVD disk. If you've got a website, you can devote a page to your digital media kit, making it easily accessible to fans, reporters and writers from all over the world.
Your digital media kit can include the following items:
If you've got the finances and the bandwidth, other material such as Videos and sound bytes or clips from interviews can be included.
When sending a digital media kit on a CD or DVD to a reporter or news agency, be creative. Don't just send it in a plain brown wrapper, but generate some excitement by packaging it in-line with the theme of your CD. For example, if your CD is entitled "Calling On The Lord," you might try decorating the mailing package with phone or calling card stickers. Don't overdo it, but you want your package to get noticed. You may also want to include some free perks with your kit such as t-shirts, caps, or mugs. Everybody loves to open a package with gifts inside.
What do Vickie Winans, Fred Hammond, and CeCe Winans have in common? Yes, they're all from Detroit, but also they each have a slammin' website. They're delivering their message in music 24 hours a day, 365 days a year to a target market of over 200 million Internet users.
You don't have to be a Stellar Award winning gospel music mega-star to have your own website. A website should be an integral part of any gospel artists' overall marketing strategy. Especially up and coming artists. Websites even the playing field and allow artists with limited budgets to make the same impact as those blessed with greater finances. The Internet is a cost-effective way of getting your message out and/or selling your product to millions of people around the globe. A website works for you while you're sleeping, rain or shine.
Here are some tips for gospel music artists looking to get going on the world wide web:
Select and register a domain name
Come up with a general plan for your Site
Do a search on the web using www.Google.com or another major search engine and look for other websites similar to the one you're envisioning. Find ones that you like and ones that you don't like. Are there some common visual elements emerging? Do you prefer the more high-voltage (Macromedia) Flash-enabled sites or the more elegantly simple ones? Try to define an overall theme for your site; the look and feel. What colors do you like? Earth tones or vibrant primary colors?
Flesh out the details and begin gathering your material
Transforming your vision to a website reality
Taking your site to the streets of the world wide web
Taking your site to the streets of the world wide web Part 2
Don't Stop Yet
Come on in to the 21st century
Industry Insider Quote of the Month
This Month's Featured Artist: Kierra "Kiki" Sheard
Kiki: My advise to aspiring new artists is most of all keep your head up and know that the enemy is going to be out to attack you. You have to really seek God and ask Him to give you the power and strength to walk this rocky road. Most of all keep God first and being faithful to your own ministry. I was taught you have to crawl before you walk. Even to this day when I’m home I sing in the choir. If they tell me to wear all black, I wear all black. If they tell me to put on my robe, I put on my robe. I try my best to make it to all the rehearsals. It’s just important to keep God first, pray, and seek Him.
The gospel entertainment industry is alive and flourishing in the Detroit metro area. The following information is provided to assist those up-and-coming (as well as old-school) artists looking for recording studios, record labels, and ways to market their projects.
Photo: Karen Hunt Barker, Detroit Chapter representative for the Urban Gospel Alliance and J. Moss, the J.A.M. in P.A.J.A.M., one of gospel's hottest production teams (credits include Ramiyah, Virtue, and Karen Clark Sheard)
The record producer and recording studio are the biggest line-item on the gospel artist's budget spreadsheet. Depending on the experience and track record, producer budgets can range from $5,000 to $25,000 per cut, not inclusive of royalty fees. The producer cost typically includes the cost of talent, engineering and studio costs, and union fees (where required). In gospel music, most producers are paid by the recording, not by the track
Michael Brooks - Producer
Face to Face, Inc. - Not currently accepting unsolicited material
Inner Court Sound Studios
Live In The House Recordings - Presented By Promise Communications and Semper Media Group
M & G Records
J. Moss, Paul Allen, Walter Kearney (P.A.J.A.M.) - Producers - Not currently accepting unsolicited material
Michael J. Powell - Producer
Straight Gate Recording Studio
Studio A Recording
It seems like just about everyone in Detroit is involved with the gospel music industry. Here is a list of some of Detroit's top mover and shakers (other than artists and pastors):
Here is a list of some of the national and metro-Detroit-based record companies. (Note: Detroit-based record companies are written in blue)
Church Howse Music - www.churchhowse.com
DoRohn Records - (Est. 1982)
EMI Gospel - www.emigospel.com
F. Hammond Music Label - (Est. 2000)
Gospocentric - www.gospocentric.com
Heaven Wings Records
Integrity Music - www.integritymusic.com
Meek Records - www.meekrecords.com
Pamplin Music - www.whitestonedesignwerks.com/pamplin/index.php
Puresprings Gospel - www.purespringsgospel.com
Sound of Gospel (S.O.G.) Records - (Est. 1969)
Sound of Victory Records -
Shekinah International - www.shekinahinternational.com
Tyscot - www.tyscot.com
Verity Records - www.verityrecords.com
Word Label Group - www.wordlabelgroup.com
Pamela Perry - Publicist & Freelance Writer
For a website that offers a free gospel musician referral service, go to: www.musicians4you.com
Search Engine & Site MapHaven't found what you're looking for here? There is a wealth of information on Detroit Gospel.com. CLICK HERE to view our Site Map or type a search request below and click on the "Google Search" button to search this site for a specific person or topic.
Trademark and Copyright Notices